Brewser Beer
A new Brewniverse, at your fingertips.
Brewser is the beer club that connects 120 of the nation’s best independent breweries with a growing community of curious craft explorers. They had a brand to start with but felt it lacked direction, so they came to us for some help.
We focussed their brand positiong on two core aspects: One, to inspire adventurous beer lovers and two, to support independent beer-making pioneers.
The new mission: To craft and connect the ultimate community of beer explorers.
Our new brand identity was created to speak directly to the beer pioneers. The ones on a quest for the best and a taste for the unknown. Brewser is for down-to-earth drinkers, with astronomic ambitions when it comes to what fills their glass.
And along with it came a playful new brand new visual and verbal identity, crafted to entice one into channeling a sense of curiosity, discovery and the tireless search for your next favourite beer.
DEFINING A PATH FOR BREWSER
Good beer shouldn’t be rocket science.
We knew Brewser was on a mission to build a community, the question was who that community would be. One of the things we quickly learned was that Brewser connected breweries directly to consumers, allowing fans to not try even small batch and unreleased beers. It was then that we realised that Brewser was not a brand just for beer lovers, it’s a community for explorers with a taste of the unknown.
Website by Jordan Girloy at Made By Kin.
“Working with Ade and team was a huge amount of fun and the team produced work that we immediately loved and wanted to get out into the wild as soon as we could.”
— Chad Edwards, co-founder of Brewser.
“Having worked with many branding teams before, these guys stand head and shoulders above the rest.”
— Lewis Ryan, co-founder of Brewser.