Launching the boldest consumer brands that are up on the rise.

Making work that strikes and brands that stick.

We don't believe in middle-of-the-road brands.

We help consumer brands to laser focus, challenge the normal and grow their businesses.

Define your path

Cut through the crowd, identify your loyal brand community and set a direct path to them.

Create a feeling

A visual & verbal identity that intrigues, attracts and excites. Gain long term consumers with true brand love.

Bringing it to life

From packaging to websites, create distinction at every touchpoint to help your brand grow.

Our industry-leading clients who are playing to win

Known Source luxury second hand marketplace

Elevating second hand fashion to the forefront of culture

Objective:

Founders Theo & Henry came to us wanting to solve a global problem, they wanted to close the loop on fashion and make second hand the first choice.

Outcome in the first year:

Half a million £ raised 💰

Awarded 1 year physical store space in Central London 🇬🇧

6 start-up awards 🏆

“Known Source would be nothing without our brand.”

Theo El-Kattan, founder of Known Source.

Gerry’s & Vacay Drinks

Taking ownership of the canned cocktails space for the young and free.

Objective:

Our client came to us with products that had decent legs, but were missing solid identities. He tasked us to turn these brands around.

Outcome:

Gerry's early brand success led to our client's ability to acquire one of UK's favourite canned cocktails, Vacay 🍹

“Vacay was our second project with Studio Chong – we had to get them on Vacay because we knew just how good their work is and because of the relationship we had built together.”

Paul Wyber, founder of Gerry’s, brand owner of Vacay.

The Public Spirit Liquour Brand

Going from ‘nice’ craft rum to the unambiguous drink for the people.

Objective:

The Public Spirit had a bit of an identity crisis, they wanted to grow the business. They had a great product distinction but didn’t know how to use it to drive consumers.

Outcome:

Grown from rum brand to spirit brand 🍸 – launched new product ranges including vodka and espresso martinis kits.

“Superb creative with a fantastic vision and know-how of how to bring a brand to life.”

Naomi Flaherty & Olly Walker, founders of The Public Spirit.

Havana Club Rum x Impero

Winning over the next generation of rum drinkers.

Objective:

Havana Club was falling behind in times with their millennial audience and wanted a refresh that would make them culturally relevant again.

Outcome:

Uptake by all global markets.

Converted into one of the largest growing rum brands globally 🔥

Green Goat Storage – Fulham

Helping humans make space for their next step in life.

Objective:

Self-storage is typically known for one thing only – safety & security. But Green Goat came to us wanting to create something different. Their ambition: to grow into a community landmark.

Outcome:

Ultimate confidence in their brand which has increased brand awareness.

Highest rated self-storage space in Fulham, London as of Jan 2025.

“We were guided through the process with ideas that developed into an authentic brand pack that reflected our story and ambitions. Confident it will stand the test of time, we are delighted with the end result.”

Richard Beim, founder of Green Goat Storage.

STUDIO CHONG © 2025

STUDIO CHONG © 2025

We use our big brand experience to help small brands to get off the ground.