Launching the boldest consumer brands that are up on the rise.
Making work that strikes and brands that stick.
We don't believe in middle-of-the-road brands.
We help consumer brands to laser focus, challenge the normal and grow their businesses.
Define your path
Cut through the crowd, identify your loyal brand community and set a direct path to them.
Create a feeling
A visual & verbal identity that intrigues, attracts and excites. Gain long term consumers with true brand love.
Bringing it to life
From packaging to websites, create distinction at every touchpoint to help your brand grow.
Known Source luxury second hand marketplace
Elevating second hand fashion to the forefront of culture
Objective:
Founders Theo & Henry came to us wanting to solve a global problem, they wanted to close the loop on fashion and make second hand the first choice.
Outcome in the first year:
Half a million £ raised 💰
Awarded 1 year physical store space in Central London 🇬🇧
6 start-up awards 🏆
“Known Source would be nothing without our brand.”
– Theo El-Kattan, founder of Known Source.
Bubblegum Stuff
Novelty goods, gifts and giggles for culture vultures.
Objective:
Bubblegum Stuff had 10 years of global retail behind them. The next move was owning the front end — a full leap from B2B supplier to D2C brand.
Outcome:
A brand identity they can take anywhere — from retail shelves to D2C, without losing an inch of impact.
“They didn’t just redesign our brand, they repositioned our brand for the future.”
– Courtney Wood, founder of Bubblegum Stuff.
Gerry’s & Vacay Drinks
Taking ownership of the canned cocktails space for the young and free.
Objective:
Our client came to us with products that had decent legs, but were missing solid identities. He tasked us to turn these brands around.
Outcome:
Gerry's early brand success led to our client's ability to acquire one of UK's favourite canned cocktails, Vacay 🍹
“Vacay was our second project with Studio Chong – we had to get them on Vacay because we knew just how good their work is and because of the relationship we had built together.”
– Paul Wyber, founder of Gerry’s, brand owner of Vacay.
Dirty Birdy Workwear
Workwear for women, powered by female makers.
Objective:
Launch a workwear brand that’s driven by identity and purpose. Dirty Birdy is a brand that unites style, comfort, and durability – so that they can empower female makers to do-it-all.
Outcome:
First production run sold out within first 3 months.
Strong initial brand loyalty with 20% return customer rate 🛍️
“We were blown away every step of the way by their professionalism, communication and delivery of one of the coolest, most badass brand identities we could’ve ever imagined.”
– Anna Myers, co-founder of Dirty Birdy.
Havana Club Rum x Impero
Winning over the next generation of rum drinkers.
Objective:
Havana Club was falling behind in times with their millennial audience and wanted a refresh that would make them culturally relevant again.
Outcome:
Uptake by all global markets.
Converted into one of the largest growing rum brands globally 🔥
STUDIO CHONG © 2026
STUDIO CHONG © 2026
We use our big brand experience to help small brands to get off the ground.
