Launching the boldest consumer brands that are up on the rise.
Making work that strikes and brands that stick.
We don't believe in middle-of-the-road brands.
We help consumer brands to laser focus, challenge the normal and grow their businesses.
Define your path
Cut through the crowd, identify your loyal brand community and set a direct path to them.
Create a feeling
A visual & verbal identity that intrigues, attracts and excites. Gain long term consumers with true brand love.
Bringing it to life
From packaging to websites, create distinction at every touchpoint to help your brand grow.
Known Source luxury second hand marketplace
Elevating second hand fashion to the forefront of culture
Objective:
Founders Theo & Henry came to us wanting to solve a global problem, they wanted to close the loop on fashion and make second hand the first choice.
Outcome:
Half a million £ raised in 6 months 💰
Expanded from e-comm to Central London presence 🇬🇧\
Become cultural leaders in the fashion space.
6 start-up awards 🏆
“Known Source would be nothing without our brand.”
– Theo El-Kattan, founder of Known Source.
Objective:
Launch a workwear brand that’s driven by identity and purpose. Dirty Birdy is a brand that unites style, comfort, and durability – so that they can empower female makers to do-it-all.
Dirty Birdy Workwear
Workwear for women, powered by female makers.
Outcome:
First production run sold out within first 3 months.
Strong initial brand loyalty with 20% return customer rate 🛍️
“We were blown away every step of the way by their professionalism, communication and delivery of one of the coolest, most badass brand identities we could’ve ever imagined.”
– Anna Myers, co-founder of Dirty Birdy.
Brewser Beer
Crafting and connecting the ultimate community of beer explorers.
Objective:
Brewser, a beer club connecting 120 independent breweries with craft beer explorers, needed clearer brand direction and came to us for help.
“Having worked with many branding teams before, these guys stand head and shoulders above the rest, they’re small and mighty and I couldn’t recommend them more.”
– Lewis Ryan, co-founder of Brewser.
Outcome:
+180% revenue within the rebrand launch year 💰
+140% subscriber base 📮
48% customer retention 🙌
Attracted 100+ of the UK’s best breweries 🍻
Bubblegum Stuff
Shifting novelty gifts to the front-row of D2C
Objective:
Bubblegum Stuff had 10 years of global retail behind them. The next move was owning the front end — a full leap from B2B supplier to D2C brand.
Outcome:
A brand identity they can take anywhere — from retail shelves to D2C, without losing an inch of impact.
“They didn’t just redesign our brand, they repositioned our brand for the future.”
– Courtney Wood, founder of Bubblegum Stuff.
Havana Club Rum x Impero
Winning over the next generation of rum drinkers.
Objective:
Havana Club was falling behind in times with their millennial audience and wanted a refresh that would make them culturally relevant again.
Outcome:
Uptake by all global markets.
8 years on running of our global brand playbook.
Converted into one of the largest growing rum brands globally 🔥
STUDIO CHONG © 2026
STUDIO CHONG © 2026
We use our big brand experience to help small brands to get off the ground.
