Innermost
Helping people to find the smarter path to better health.
Brand positioning / Brand identity / Tone of Voice
Rebranding Innermost, the brand made for those who are done with leaving their health in the hands of others.
Innermost is a journey to a deeper understanding of you. Your health, your goals, your sense of self. They have a big fan following for their products – great taste, science-backed, but most importantly, a no-nonsense approach to nutrition.
Innermost is the health and wellness brands that helps to make understanding what your body needs a breeze. They came to us looking to strengthen the brand without alienating audiences.
So we looked at an updated approach, stepping their packaging forward with a modern new look, and focusing their brand positioning.
Innermost is a brand made for those who are ready to take their health in their own hands, championing self-determined spirits who seek out positive change and want to take control of their health.
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