Known Source is the next generation of second hand fashion - a first class, trusted community of tastemakers who handpick, display and dispatch clothes into a perfectly circular community of creatives, buyers and re-sellers.

Their mission: to make second hand the first choice.

The identity for Known Source takes forward the idea of circular fashion using circular styles.

We took inspiration from three areas of fashion: nostalgia - innate to second hand; the 21st century - to reflect a modern digital-first brand experience; and luxury fashion - born out of our first class shopping experience.

The identity centres around The Art of Second Hand, mixing vintage styles with modern graphics and techniques to create something that is both from the past, present and the future.