Nature Valley
Developing a new comms platform & campaign designed to bring humans back to nature.
Comms platform / Campaign / Identity
Work done as Design Director at Impero.
“We didn’t invent a muesli bar so that you could snack on the couch.”
Did you know that Nature Valley created the muesli bar back in 1975? It was the beginning of a new era – one where you could spend less time making breakfast, and more time out in nature.
Nature Valley wanted to reconnect with their consumers. So we thought, what better way to do that than to remind consumers to put their phones down and fall in love with nature again.