Cusp.ai
Branding the start-up with a mission to solve climate change with artificial intelligence.
Brand identity
Transforming the field of carbon capture by leveraging cutting-edge artificial intelligence.
The startup, founded by AI luminaries, has developed an AI-powered platform that functions as an engine to generate cutting edge material design. This technology rapidly generates and evaluates novel material structure.
Their first goal: transforming the field of carbon capture. Their AI platform aims to evaluate and generate materials that can selectively bind carbon dioxide, with a focus on reducing CO2 removal costs to around $100 per ton.
But the start-up isn’t stopping there. Their big ambition is to tackle some of humanity’s greatest challenges in the realm of sustainability.
Our branding for Cusp was created to reflect their groundbreaking approach and commitment to sustainability.
“We are entering the age of ‘precision materials. Carbon capture is just the start – the material class we have in mind are well-suited for many other applications including energy storage, catalysis and gas and water purification.”
– Dr. Chad Edwards, Co-founder and CEO of CuspAI.
